The mockshop software#
"Would you buy more from a virtual store if you could save time and money? Could a retailer become more profitable by maintaining virtual stores instead of brick-and-mortar stores? Software like Mockshop is quickly changing the way we shop and opening up exciting new areas for research."įor more information, go to the Apparel, Textiles and Merchandising Program homepage. "I'm interested in learning if virtual retailing will change consumers' buying habits," she says.
The mockshop how to#
"Since our graduates will already know how to use Mockshop, they will be very attractive to companies like Nike, Adidas, Columbia and others."īecker will also use Mockshop in a research project comparing virtual and in-person retail experiences. Clients include Macy's, La Senza, Adidas, Dillard's, O'Neill, Tommy Hilfiger, Ren Lezard. "One of the best things about this wonderful donation is that it makes our program graduates very marketable," Becker says. Mockshop, developed by UK based VR Software, is the market leader in visual merchandising solutions. In addition, Visual Retailing provided extensive software training to five Eastern faculty members before Mockshop was placed in the classroom. Additional licenses and software upgrades are available at no charge.
The mockshop license#
Visual Retailing recently donated a 50-user Mockshop license valued at $300,000 to Eastern. That gives our students a competitive edge." Eastern is one of the few universities in Michigan, Ohio and Indiana that offers Mockshop. "Mockshop is very robust-companies like Macy's, Target and Calvin Klein use it regularly. "I felt our program lacked a way to perform virtual merchandising," Becker says.
Then she contacted Visual Retailing to request a licensure donation. This software has brought our students up-to-date in the technology world."īecker began researching visual merchandising products for the program before choosing Mockshop. "They can create and test concepts and floor plans virtually, without having to fold a single garment or disrupt any actual floor space. "Students can quickly and easily build interactive three-dimensional stores of any size, complete with fixtures, garments and graphics," she says. Julie Becker, assistant professor in the School of Technology Studies and director of EMU's Textiles Research and Training Institute, says it a snap to create complex animated store experiences with Mockshop. Students in Eastern's Apparel, Textile and Merchandising program are doing the latter using Mockshop, a cutting-edge software program generously donated by Visual Retailing LLC, a U.K.-based visual merchandising company. Or you could use a computerized, modeling tool to create a three-dimensional virtual retail layout, changing fixtures and merchandise with a simple mouse click. You could take photographs of physical mockups and spend endless hours adding and removing product images. Since you'll carry items by well-known designers, it's important to optimize your floor plan with the right fixtures and create enticing displays. Imagine you're creating a high-end retail clothing store. Identification bowl: HUNTB-132 Date of travel: Length: 170 minutes bell Guidance: Masanori Producer: Hunter Game Publisher: HHH Group Series: 3rd year ○ Group's cultural festival mock shop. Go Go Bar is a very popular mock shop where you can line up every year. Alter your store from your seat, user-friendly visual merchandising solutions have arrived. Backend data and true colour stunning imagery from StyleShoots Horizontal can be imported, all barcode filed. Go Go Bar 2 Private Lady ○ School Cultural Festival. MockShop is a merchandising software solution that creates a 3D virtual store that you can customise across all your locations. The mock shop of the 3rd grade 4th group cultural festival is.
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